File: //home/icsla/public_html/wp-content/plugins/popup-maker/classes/Upsell.php
<?php
/**
* Class for Upsell
*
* @package PopupMaker
* @copyright Copyright (c) 2024, Code Atlantic LLC
*/
use function PopupMaker\plugin;
/**
* Handles displaying promotional text throughout plugin UI
*/
class PUM_Upsell {
/**
* Hooks any needed methods
*/
public static function init() {
// Kill switch — disable all upsells if constant is defined.
if ( defined( 'POPUP_MAKER_DISABLE_UPSELLS' ) && POPUP_MAKER_DISABLE_UPSELLS ) {
return;
}
add_filter( 'views_edit-popup', [ __CLASS__, 'addon_tabs' ], 10, 1 );
add_filter( 'views_edit-popup_theme', [ __CLASS__, 'addon_tabs' ], 10, 1 );
add_filter( 'pum_popup_settings_fields', [ __CLASS__, 'popup_promotional_fields' ] );
add_filter( 'pum_theme_settings_fields', [ __CLASS__, 'theme_promotional_fields' ] );
add_action( 'in_admin_header', [ __CLASS__, 'notice_bar_display' ] );
// Premium feature previews — only when Pro is NOT active.
if ( ! \PopupMaker\plugin()->is_pro_active() ) {
add_filter( 'pum_registered_triggers', [ __CLASS__, 'register_preview_triggers' ] );
add_filter( 'pum_registered_conditions', [ __CLASS__, 'register_preview_conditions' ] );
add_filter( 'popup_maker/cta_types_as_array', [ __CLASS__, 'register_preview_cta_types' ] );
add_action( 'pum_popup_analytics_metabox_after', [ __CLASS__, 'render_analytics_teaser' ] );
add_filter( 'pum_admin_vars', [ __CLASS__, 'localize_premium_preview_data' ] );
}
}
/**
* Adds a small notice bar in PM admin areas when not using any extensions
*
* @since 1.14.0
*/
public static function notice_bar_display() {
if ( pum_is_admin_page() ) {
// Temporarily disable for CTA post type screens.
if ( isset( $_GET['page'] ) && 'popup-maker-call-to-actions' === $_GET['page'] ) { // phpcs:ignore WordPress.Security.NonceVerification.Recommended
return;
}
// Disable it on post.php edit screens for popup editor & popup theme editor. post.php?post=850&action=edit | post-new.php?post_type=popup.
$screen = get_current_screen();
if ( 'post' === $screen->base && ( 'popup' === $screen->post_type || 'popup_theme' === $screen->post_type ) ) {
return;
}
// Generate appropriate upsell message.
$message = self::generate_upgrade_message();
if ( empty( $message ) ) {
return;
}
wp_enqueue_style( 'pum-admin-general' );
?>
<div class="pum-notice-bar-wrapper">
<div class="pum-notice-bar">
<span class="pum-notice-bar-message">
<?php
echo wp_kses(
$message,
[
'a' => [
'href' => [],
'rel' => [],
'target' => [],
],
]
);
?>
</span>
</div>
</div>
<?php
}
}
/**
* Detect installed plugins that can be integrated with Popup Maker.
*
* @return array<string, array<string, string[]>>
*/
private static function detect_integrations() {
return \PUM_Admin_Helpers::detect_integrations();
return array_filter( $integrations );
}
/**
* Generate appropriate upgrade message based on current license and plugin status.
*
* Uses priority-based trigger system for targeted, engaging upgrade messaging.
*
* @since 1.21.3 Refactored to use priority-based trigger system.
*
* @return string Upgrade message or empty string if no message should be shown.
*/
private static function generate_upgrade_message() {
$license_service = \PopupMaker\plugin( 'license' );
$license_tier = $license_service->get_license_tier();
$license_status = $license_service->get_license_status();
$active_extensions = pum_enabled_extensions();
$has_active_add_ons = ! empty( $active_extensions );
/**
* 1. Pro Plus users with valid license see nothing.
* 2. Extension users get no message for now (regardless of license status).
* 3. All other users (Free, Pro with invalid license, Pro with valid license) use priority system.
*/
// 1. Pro Plus users with valid license see nothing.
if ( 'valid' === $license_status && 'pro_plus' === $license_tier ) {
return '';
}
// 2. Extension users get no message for now.
if ( $has_active_add_ons ) {
return '';
}
// 3. Use priority-based trigger system for all other users.
$trigger = self::get_current_notice_bar_trigger();
if ( empty( $trigger ) ) {
return '';
}
return $trigger['message'];
}
/**
* Get a random matching notice bar trigger.
*
* Collects all triggers whose conditions are met and returns one at random,
* so users see different messages across page loads.
*
* @since 1.21.3
*
* @return array|false Trigger array or false if no trigger matches.
*/
private static function get_current_notice_bar_trigger() {
$triggers = self::get_notice_bar_triggers();
// Collect all matching triggers across all groups.
$matching = [];
foreach ( $triggers as $group ) {
foreach ( $group['triggers'] as $trigger ) {
if ( ! in_array( false, $trigger['conditions'], true ) ) {
$matching[] = $trigger;
}
}
}
if ( empty( $matching ) ) {
return false;
}
// Randomize so users see different messages across page loads.
return $matching[ array_rand( $matching ) ];
}
/**
* Get notice bar triggers organized by priority groups.
*
* Trigger groups are sorted by group priority (highest first).
* Triggers within each group are sorted by trigger priority (highest first).
*
* @since 1.21.3
*
* @return array<string, array{pri: int, triggers: array<string, array{message: string, conditions: bool[], link: string, utm_campaign: string, pri: int}>}> Trigger groups.
*/
private static function get_notice_bar_triggers() {
static $triggers;
if ( isset( $triggers ) ) {
return $triggers;
}
$license_service = \PopupMaker\plugin( 'license' );
$license_tier = $license_service->get_license_tier();
$license_status = $license_service->get_license_status();
$integrations = self::detect_integrations();
$has_ecommerce = ! empty( $integrations['pro_plus']['ecommerce'] );
$has_lms = ! empty( $integrations['pro_plus']['lms'] );
$has_crm = ! empty( $integrations['pro']['crm'] );
// Get form conversion count (will be 0 if service not available).
$form_count = self::get_form_conversion_count();
// Get total popup views.
$popup_views = (int) get_option( 'pum_total_open_count', 0 );
// New installs (after form tracking shipped) get celebration messaging.
// Existing installs get "tracking is now live" messaging instead.
$installed_on = get_option( 'pum_installed_on', '' );
$is_new_install = ! empty( $installed_on ) && strtotime( $installed_on ) >= strtotime( '2026-03-25' );
$triggers = [
/*
* Group 1: Milestone Achievements (Highest Priority: 100)
* Celebration-based messaging for user success milestones.
*/
'milestone_achievements' => [
'pri' => 100,
'triggers' => [
'first_form_conversion' => [
'message' => $is_new_install
? sprintf(
/* translators: 1: Opening link tag, 2: Closing link tag. */
esc_html__( '🎉 Congrats on your first form submission! %1$sUpgrade to Pro%2$s for exit intent triggers, conversion analytics, and advanced targeting.', 'popup-maker' ),
'<a href="' . esc_url( \PopupMaker\generate_upgrade_url( 'notice-bar', 'first-form-milestone' ) ) . '" target="_blank" rel="noopener">',
'</a>'
)
: sprintf(
/* translators: 1: Opening link tag, 2: Closing link tag. */
esc_html__( '📊 Form conversion tracking is now live! Your first submission has been captured. %1$sSee what\'s converting with Pro analytics%2$s.', 'popup-maker' ),
'<a href="' . esc_url( \PopupMaker\generate_upgrade_url( 'notice-bar', 'first-form-milestone' ) ) . '" target="_blank" rel="noopener">',
'</a>'
),
'conditions' => [
1 === $form_count,
],
'link' => \PopupMaker\generate_upgrade_url( 'notice-bar', 'first-form-milestone' ),
'utm_campaign' => 'first-form-milestone',
'pri' => 100,
],
'high_engagement_10k' => [
'message' => sprintf(
/* translators: 1: Number of popup views, 2: Opening link tag, 3: Closing link tag. */
esc_html__( '🚀 Amazing! You\'ve had %1$s popup views! %2$sSee which ones convert best with Pro analytics%3$s.', 'popup-maker' ),
number_format( $popup_views ),
'<a href="' . esc_url( \PopupMaker\generate_upgrade_url( 'notice-bar', 'high-engagement-10k' ) ) . '" target="_blank" rel="noopener">',
'</a>'
),
'conditions' => [
$popup_views >= 10000,
],
'link' => \PopupMaker\generate_upgrade_url( 'notice-bar', 'high-engagement-10k' ),
'utm_campaign' => 'high-engagement-10k',
'pri' => 95,
],
'high_engagement_5k' => [
'message' => sprintf(
/* translators: 1: Number of popup views, 2: Opening link tag, 3: Closing link tag. */
esc_html__( '📊 You\'ve had %1$s popup views! %2$sSee which ones convert best with Pro analytics%3$s.', 'popup-maker' ),
number_format( $popup_views ),
'<a href="' . esc_url( \PopupMaker\generate_upgrade_url( 'notice-bar', 'high-engagement-5k' ) ) . '" target="_blank" rel="noopener">',
'</a>'
),
'conditions' => [
$popup_views >= 5000,
$popup_views < 10000,
],
'link' => \PopupMaker\generate_upgrade_url( 'notice-bar', 'high-engagement-5k' ),
'utm_campaign' => 'high-engagement-5k',
'pri' => 90,
],
'high_engagement_1k' => [
'message' => sprintf(
/* translators: 1: Number of popup views, 2: Opening link tag, 3: Closing link tag. */
esc_html__( '📈 You\'ve had %1$s popup views! %2$sSee which ones convert best with Pro analytics%3$s.', 'popup-maker' ),
number_format( $popup_views ),
'<a href="' . esc_url( \PopupMaker\generate_upgrade_url( 'notice-bar', 'high-engagement-1k' ) ) . '" target="_blank" rel="noopener">',
'</a>'
),
'conditions' => [
$popup_views >= 1000,
$popup_views < 5000,
],
'link' => \PopupMaker\generate_upgrade_url( 'notice-bar', 'high-engagement-1k' ),
'utm_campaign' => 'high-engagement-1k',
'pri' => 85,
],
],
],
/*
* Group 2: Integration Detected (Priority: 60)
* Contextual messages based on detected plugins.
*/
'integration_detected' => [
'pri' => 60,
'triggers' => [],
],
/*
* Group 4: Generic Upgrade (Priority: 40)
* Fallback messages for users without specific triggers.
*/
'generic_upgrade' => [
'pri' => 40,
'triggers' => [],
],
];
// Build integration-detected triggers dynamically.
if ( $has_ecommerce ) {
$platform_list = self::format_integration_list( $integrations['pro_plus']['ecommerce'] );
$triggers['integration_detected']['triggers']['ecommerce_carts'] = [
'message' => sprintf(
/* translators: 1: Detected ecommerce platforms, 2: Opening link tag, 3: Closing link tag. */
esc_html__( '%1$s detected — recover abandoned carts, trigger discount popups, and track revenue per popup with %2$sPro+ Ecommerce Popups%3$s.', 'popup-maker' ),
$platform_list,
'<a href="' . esc_url( \PopupMaker\generate_upgrade_url( 'notice-bar', 'ecommerce-carts' ) ) . '" target="_blank" rel="noopener">',
'</a>'
),
'conditions' => [ true ],
'link' => \PopupMaker\generate_upgrade_url( 'notice-bar', 'ecommerce-carts' ),
'utm_campaign' => 'ecommerce-carts',
'pri' => 100,
];
$triggers['integration_detected']['triggers']['ecommerce_revenue'] = [
'message' => sprintf(
/* translators: 1: Detected ecommerce platforms, 2: Opening link tag, 3: Closing link tag. */
esc_html__( 'Track exactly which popups drive %1$s sales with %2$sPro+ Ecommerce Popups%3$s — revenue attribution, purchase targeting, and conversion analytics.', 'popup-maker' ),
$platform_list,
'<a href="' . esc_url( \PopupMaker\generate_upgrade_url( 'notice-bar', 'ecommerce-revenue' ) ) . '" target="_blank" rel="noopener">',
'</a>'
),
'conditions' => [ true ],
'link' => \PopupMaker\generate_upgrade_url( 'notice-bar', 'ecommerce-revenue' ),
'utm_campaign' => 'ecommerce-revenue',
'pri' => 90,
];
$triggers['integration_detected']['triggers']['ecommerce_upsell'] = [
'message' => sprintf(
/* translators: 1: Detected ecommerce platforms, 2: Opening link tag, 3: Closing link tag. */
esc_html__( 'Show personalized offers to %1$s customers based on cart contents and purchase history with %2$sPro+ Ecommerce Popups%3$s.', 'popup-maker' ),
$platform_list,
'<a href="' . esc_url( \PopupMaker\generate_upgrade_url( 'notice-bar', 'ecommerce-upsell' ) ) . '" target="_blank" rel="noopener">',
'</a>'
),
'conditions' => [ true ],
'link' => \PopupMaker\generate_upgrade_url( 'notice-bar', 'ecommerce-upsell' ),
'utm_campaign' => 'ecommerce-upsell',
'pri' => 80,
];
}
if ( $has_lms ) {
$platform_list = self::format_integration_list( $integrations['pro_plus']['lms'] );
$triggers['integration_detected']['triggers']['lms_enrollment'] = [
'message' => sprintf(
/* translators: 1: Detected LMS platforms, 2: Opening link tag, 3: Closing link tag. */
esc_html__( '%1$s detected — boost course enrollment, target students by progress, and track signups per popup with %2$sPro+ LMS Popups%3$s.', 'popup-maker' ),
$platform_list,
'<a href="' . esc_url( \PopupMaker\generate_upgrade_url( 'notice-bar', 'lms-enrollment' ) ) . '" target="_blank" rel="noopener">',
'</a>'
),
'conditions' => [ true ],
'link' => \PopupMaker\generate_upgrade_url( 'notice-bar', 'lms-enrollment' ),
'utm_campaign' => 'lms-enrollment',
'pri' => 90,
];
$triggers['integration_detected']['triggers']['lms_targeting'] = [
'message' => sprintf(
/* translators: 1: Detected LMS platforms, 2: Opening link tag, 3: Closing link tag. */
esc_html__( 'Show the right offer at the right time — target %1$s students by enrollment status, course progress, and membership with %2$sPro+ LMS Popups%3$s.', 'popup-maker' ),
$platform_list,
'<a href="' . esc_url( \PopupMaker\generate_upgrade_url( 'notice-bar', 'lms-targeting' ) ) . '" target="_blank" rel="noopener">',
'</a>'
),
'conditions' => [ true ],
'link' => \PopupMaker\generate_upgrade_url( 'notice-bar', 'lms-targeting' ),
'utm_campaign' => 'lms-targeting',
'pri' => 80,
];
}
if ( $has_crm ) {
$platform_list = self::format_integration_list( $integrations['pro']['crm'] );
$triggers['integration_detected']['triggers']['crm_tagging'] = [
'message' => sprintf(
/* translators: 1: Detected CRM platforms, 2: Opening link tag, 3: Closing link tag. */
esc_html__( '%1$s detected — auto-tag subscribers, trigger email sequences from popups, and sync leads with %2$sPopup Maker Pro%3$s.', 'popup-maker' ),
$platform_list,
'<a href="' . esc_url( \PopupMaker\generate_upgrade_url( 'notice-bar', 'crm-tagging' ) ) . '" target="_blank" rel="noopener">',
'</a>'
),
'conditions' => [ true ],
'link' => \PopupMaker\generate_upgrade_url( 'notice-bar', 'crm-tagging' ),
'utm_campaign' => 'crm-tagging',
'pri' => 80,
];
$triggers['integration_detected']['triggers']['crm_automation'] = [
'message' => sprintf(
/* translators: 1: Detected CRM platforms, 2: Opening link tag, 3: Closing link tag. */
esc_html__( 'Connect popups to %1$s workflows — automatically add contacts, apply tags, and start automations when visitors convert with %2$sPopup Maker Pro%3$s.', 'popup-maker' ),
$platform_list,
'<a href="' . esc_url( \PopupMaker\generate_upgrade_url( 'notice-bar', 'crm-automation' ) ) . '" target="_blank" rel="noopener">',
'</a>'
),
'conditions' => [ true ],
'link' => \PopupMaker\generate_upgrade_url( 'notice-bar', 'crm-automation' ),
'utm_campaign' => 'crm-automation',
'pri' => 70,
];
}
// Build generic upgrade triggers.
if ( 'valid' === $license_status && 'pro' === $license_tier ) {
// Pro users get Pro+ generic message.
$triggers['generic_upgrade']['triggers']['pro_generic'] = [
'message' => sprintf(
/* translators: 1: Opening link tag, 2: Closing link tag. */
esc_html__( 'Level up with %1$sPopup Maker Pro+%2$s - unlock ecommerce automation, revenue attribution, and enhanced targeting.', 'popup-maker' ),
'<a href="' . esc_url( \PopupMaker\generate_upgrade_url( 'notice-bar', 'pro-generic-upgrade' ) ) . '" target="_blank" rel="noopener">',
'</a>'
),
'conditions' => [ true ],
'link' => \PopupMaker\generate_upgrade_url( 'notice-bar', 'pro-generic-upgrade' ),
'utm_campaign' => 'pro-generic-upgrade',
'pri' => 100,
];
} else {
// Free users or Pro with invalid license get free generic message.
$triggers['generic_upgrade']['triggers']['free_generic'] = [
'message' => sprintf(
/* translators: 1: Opening link tag, 2: Closing link tag. */
esc_html__( 'Unlock advanced features with %1$sPopup Maker Pro & Pro+%2$s - Enhanced targeting, revenue tracking, live analytics, and more.', 'popup-maker' ),
'<a href="' . esc_url( \PopupMaker\generate_upgrade_url( 'notice-bar', 'free-generic-upgrade' ) ) . '" target="_blank" rel="noopener">',
'</a>'
),
'conditions' => [ true ],
'link' => \PopupMaker\generate_upgrade_url( 'notice-bar', 'free-generic-upgrade' ),
'utm_campaign' => 'free-generic-upgrade',
'pri' => 90,
];
}
return $triggers;
}
/**
* Get site-wide form conversion count.
*
* @since 1.21.3
*
* @return int Form conversion count, or 0 if not available.
*/
private static function get_form_conversion_count() {
try {
$form_tracking = \PopupMaker\plugin( 'form_conversion_tracking' );
if ( $form_tracking && method_exists( $form_tracking, 'get_site_count' ) ) {
return $form_tracking->get_site_count();
}
} catch ( \Throwable $e ) { // phpcs:ignore Generic.CodeAnalysis.EmptyStatement.DetectedCatch
// Service not available, graceful fallback.
unset( $e );
}
return 0;
}
/**
* Convert detected platform names into a readable list.
*
* @param string[] $items List of platform names.
* @return string
*/
private static function format_integration_list( array $items ) {
$items = array_values( array_filter( $items ) );
if ( empty( $items ) ) {
return '';
}
if ( function_exists( 'wp_sprintf_l' ) ) {
return wp_sprintf_l( '%l', $items );
}
$count = count( $items );
if ( 1 === $count ) {
return $items[0];
}
$last = array_pop( $items );
return sprintf(
/* translators: 1: List of platforms, 2: Last platform. */
esc_html__( '%1$s and %2$s', 'popup-maker' ),
implode( esc_html__( ', ', 'popup-maker' ), $items ),
$last
);
}
/**
* Adds messages throughout Popup Settings UI
*
* @param array $tabs The tabs/fields for popup settings.
* @return array
*/
public static function popup_promotional_fields( $tabs = [] ) {
if ( ! pum_extension_enabled( 'forced-interaction' ) && ! pum_extension_enabled( 'pro' ) ) {
/* translators: %s url to product page. */
$message = sprintf( __( 'Want to disable the close button? Check out <a href="%s" target="_blank">Popup Maker Pro</a>!', 'popup-maker' ), 'https://wppopupmaker.com/pricing/?utm_source=plugin-theme-editor&utm_medium=text-link&utm_campaign=upsell&utm_content=close-button-settings' );
// TODO Rewrite this for PM Pro instead of extension.
$promotion = [
'type' => 'html',
'content' => '<img src="' . pum_asset_url( 'images/upsell-icon-forced-interaction.png' ) . '" />' . $message,
'priority' => 999,
'class' => 'pum-upgrade-tip',
];
$tabs['close']['button']['fi_promotion'] = $promotion;
$tabs['close']['forms']['fi_promotion'] = $promotion;
$tabs['close']['alternate_methods']['fi_promotion'] = $promotion;
}
if ( ! \PopupMaker\plugin()->is_pro_active() ) {
/* translators: %s url to product page. */
$message = sprintf( __( 'Unlock 50+ advanced targeting conditions with <a href="%s" target="_blank" rel="noopener">Popup Maker Pro</a> — user roles, device detection, URL matching, referrer targeting, and more.', 'popup-maker' ), 'https://wppopupmaker.com/extensions/advanced-targeting-conditions/?utm_campaign=upsell&utm_source=plugin-popup-editor&utm_medium=text-link&utm_content=conditions-editor' );
$tabs['targeting']['main']['atc_promotion'] = [
'type' => 'html',
'content' => '<img class="pum-upgrade-icon" src="' . pum_asset_url( 'images/mark.svg' ) . '" />' . $message,
'priority' => 999,
'class' => 'pum-upgrade-tip',
];
}
return $tabs;
}
/**
* Adds messages throughout Popup Theme UI
*
* @param array $tabs The tabs/fields for popup theme.
* @return array
*/
public static function theme_promotional_fields( $tabs = [] ) {
if ( ! \PopupMaker\plugin()->is_pro_active() ) {
foreach ( [ 'overlay', 'container', 'close' ] as $tab ) {
/* translators: %s url to product page. */
$message = sprintf(
__( 'Unlock background images, parallax effects, and advanced styling with <a href="%s" target="_blank" rel="noopener">Popup Maker Pro</a>.', 'popup-maker' ),
'https://wppopupmaker.com/extensions/advanced-theme-builder/?utm_campaign=upsell&utm_source=plugin-theme-editor&utm_medium=text-link&utm_content=' . $tab . '-settings'
);
$tabs[ $tab ]['background']['atc_promotion'] = [
'type' => 'html',
'content' => '<img class="pum-upgrade-icon" src="' . pum_asset_url( 'images/mark.svg' ) . '" />' . $message,
'priority' => 999,
'class' => 'pum-upgrade-tip',
];
}
}
return $tabs;
}
/**
* When the Popup or Popup Theme list table loads, call the function to view our tabs.
*
* @since 1.8.0
* @param array $views An array of available list table views.
* @return mixed
*/
public static function addon_tabs( $views ) {
self::display_addon_tabs();
return $views;
}
/**
* Displays the tabs for 'Popups', 'Popup Themes' and 'Extensions and Integrations'
*
* @since 1.8.0
*/
/**
* Register greyed-out preview triggers for Pro/Pro+ features.
*
* Shows locked triggers in the trigger picker to demonstrate Pro value.
* Each trigger has pro_required flag so JS can intercept selection.
*
* @since 1.22.0
*
* @param array $triggers Registered triggers.
* @return array Modified triggers with preview entries.
*/
public static function register_preview_triggers( $triggers ) {
// Marketing copy — not translatable (English-only upsell content).
$preview_triggers = [
'exit_intent' => [
'name' => __( 'Exit Intent', 'popup-maker' ),
'modal_title' => 'Exit Intent Settings',
'settings_column' => 'Exit Intent',
'pro_required' => true,
'pro_tier' => 'pro',
'fields' => [ 'general' => [] ],
'pro_description' => "Stop losing visitors \u{2014} catch them before they leave.",
'pro_bullets' => [
'Mouse leave detection',
'Back button interception',
'Mobile scroll-up + time delay',
'Sensitivity tuning',
],
],
'scroll' => [
'name' => __( 'Scroll Trigger', 'popup-maker' ),
'modal_title' => 'Scroll Trigger Settings',
'settings_column' => 'Scroll Trigger',
'pro_required' => true,
'pro_tier' => 'pro',
'fields' => [ 'general' => [] ],
'pro_description' => 'Show the right message at exactly the right moment.',
'pro_bullets' => [
'Trigger by scroll depth (px or %)',
'Detect when elements become visible',
'Auto-close when user scrolls back up',
],
],
'time_on_site' => [
'name' => __( 'Time on Site', 'popup-maker' ),
'modal_title' => 'Time on Site Settings',
'settings_column' => 'Time on Site',
'pro_required' => true,
'pro_tier' => 'pro',
'fields' => [ 'general' => [] ],
'pro_description' => "Engage visitors who are actually interested \u{2014} not just passing through.",
'pro_bullets' => [
'Set any delay from 1 second to 5 minutes',
'Only count active mouse/keyboard time',
'Ignore idle or background tabs',
],
],
];
// Add ecommerce trigger when WooCommerce or EDD detected.
$integrations = self::detect_integrations();
$has_ecommerce = ! empty( $integrations['pro_plus']['ecommerce'] );
if ( $has_ecommerce ) {
$preview_triggers['product_added_to_cart'] = [
'name' => __( 'Item Added to Cart', 'popup-maker' ),
'modal_title' => 'Add to Cart Trigger Settings',
'settings_column' => 'Item Added to Cart',
'pro_required' => true,
'pro_tier' => 'pro_plus',
'fields' => [ 'general' => [] ],
'pro_description' => 'Turn every add-to-cart into an upsell opportunity.',
'pro_bullets' => [
'Target specific products',
'Upsell complementary items',
'Free shipping threshold nudges',
],
];
}
// Append lock + tier label to preview trigger names for dropdown display.
foreach ( $preview_triggers as $id => &$trigger ) {
$tier_label = 'pro_plus' === $trigger['pro_tier'] ? 'Pro+' : 'Pro';
$trigger['name'] .= " \xF0\x9F\x94\x92 {$tier_label}";
}
unset( $trigger );
return array_merge( $triggers, $preview_triggers );
}
/**
* Register greyed-out preview conditions for Pro/Pro+ features.
*
* Shows locked conditions in the targeting picker grouped by category.
* Only the most impactful conditions are shown, not the full Pro set.
*
* @since 1.22.0
*
* @param array $conditions Registered conditions.
* @return array Modified conditions with preview entries.
*/
public static function register_preview_conditions( $conditions ) {
// Marketing copy — not translatable (English-only upsell content).
// Only group names and condition names are translated (visible in UI dropdowns).
$preview_conditions = [
// User Targeting (Pro).
'user_is_logged_in' => [
'group' => __( 'User Targeting (Pro)', 'popup-maker' ),
'name' => __( 'User Is Logged In', 'popup-maker' ),
'callback' => '__return_false',
'pro_required' => true,
'pro_tier' => 'pro',
'fields' => [],
'pro_description' => "Know exactly who you're talking to \u{2014} personalize every interaction.",
'pro_bullets' => [
'Show offers only to logged-in users',
'Hide signup forms for existing members',
'Combine with role targeting for precision',
],
],
'user_has_role' => [
'group' => __( 'User Targeting (Pro)', 'popup-maker' ),
'name' => __( 'User Has Role', 'popup-maker' ),
'callback' => '__return_false',
'pro_required' => true,
'pro_tier' => 'pro',
'fields' => [],
'pro_description' => 'Different users deserve different experiences.',
'pro_bullets' => [
'Show VIP content to specific roles',
'Hide admin notices from subscribers',
'Segment by membership tier',
],
],
// Behavior Targeting (Pro).
'referrer_is_search_engine' => [
'group' => __( 'Behavior Targeting (Pro)', 'popup-maker' ),
'name' => __( 'Came From Search Engine', 'popup-maker' ),
'callback' => '__return_false',
'pro_required' => true,
'pro_tier' => 'pro',
'advanced' => true,
'fields' => [],
'pro_description' => "First impressions matter \u{2014} greet search visitors with the right offer.",
'pro_bullets' => [
'Tailored offers for search traffic',
'Different CTAs by traffic source',
'Detects Google, Bing, Yahoo, and more',
],
],
'device_is_mobile' => [
'group' => __( 'Behavior Targeting (Pro)', 'popup-maker' ),
'name' => __( 'Is Mobile Device', 'popup-maker' ),
'callback' => '__return_false',
'pro_required' => true,
'pro_tier' => 'pro',
'advanced' => true,
'fields' => [],
'pro_description' => "Mobile visitors behave differently \u{2014} your popups should too.",
'pro_bullets' => [
'Mobile-optimized popup designs',
'Separate phone vs tablet targeting',
'Avoid intrusive interstitials on mobile',
],
],
'url_contains' => [
'group' => __( 'Behavior Targeting (Pro)', 'popup-maker' ),
'name' => __( 'URL Contains', 'popup-maker' ),
'callback' => '__return_false',
'pro_required' => true,
'pro_tier' => 'pro',
'advanced' => true,
'fields' => [],
'pro_description' => "Precision targeting \u{2014} show the right popup on the right page.",
'pro_bullets' => [
'Match UTM parameters for campaign targeting',
'Target specific URL paths or sections',
'Combine with other conditions for precision',
],
],
// Form Engagement (Pro).
'is_filling_form' => [
'group' => __( 'Behavior Targeting (Pro)', 'popup-maker' ),
'name' => __( 'Is Filling Out a Form', 'popup-maker' ),
'callback' => '__return_false',
'pro_required' => true,
'pro_tier' => 'pro',
'advanced' => true,
'fields' => [],
'pro_description' => 'Recover form abandoners before they walk away.',
'pro_bullets' => [
'Detect active form engagement',
'Set minimum fields touched threshold',
'Combine with Exit Intent for abandonment recovery',
],
],
];
// Add ecommerce conditions when WooCommerce or EDD detected.
$integrations = self::detect_integrations();
$has_ecommerce = ! empty( $integrations['pro_plus']['ecommerce'] );
$has_lms = ! empty( $integrations['pro_plus']['lms'] );
if ( $has_ecommerce ) {
$preview_conditions['product_in_cart'] = [
'group' => __( 'Ecommerce (Pro+)', 'popup-maker' ),
'name' => __( 'Product In Cart', 'popup-maker' ),
'callback' => '__return_false',
'pro_required' => true,
'pro_tier' => 'pro_plus',
'fields' => [],
'pro_description' => "Every cart is a conversion opportunity \u{2014} don't waste it.",
'pro_bullets' => [
'Cross-sell related products',
'Upsell higher-value alternatives',
'Target specific product combinations',
],
];
$preview_conditions['cart_total'] = [
'group' => __( 'Ecommerce (Pro+)', 'popup-maker' ),
'name' => __( 'Cart Total', 'popup-maker' ),
'callback' => '__return_false',
'pro_required' => true,
'pro_tier' => 'pro_plus',
'fields' => [],
'pro_description' => 'Boost average order value with smart threshold targeting.',
'pro_bullets' => [
'Free shipping threshold nudges',
'Discount offers at checkout',
'Compare subtotal, tax, or total',
],
];
$preview_conditions['customer_has_purchased'] = [
'group' => __( 'Ecommerce (Pro+)', 'popup-maker' ),
'name' => __( 'Customer Has Purchased', 'popup-maker' ),
'callback' => '__return_false',
'pro_required' => true,
'pro_tier' => 'pro_plus',
'fields' => [],
'pro_description' => 'Reward loyalty, re-engage lapsed buyers, exclude past purchasers.',
'pro_bullets' => [
'Welcome back returning customers',
'Exclude past purchasers from promos',
'Target by specific products bought',
],
];
$preview_conditions['customer_spent'] = [
'group' => __( 'Ecommerce (Pro+)', 'popup-maker' ),
'name' => __( 'Customer Lifetime Spend', 'popup-maker' ),
'callback' => '__return_false',
'pro_required' => true,
'pro_tier' => 'pro_plus',
'fields' => [],
'pro_description' => 'Segment customers by their total spending history.',
'pro_bullets' => [
'VIP offers for high-value customers',
'Win-back campaigns for low spenders',
'Tiered promotions based on lifetime value',
],
];
}
if ( $has_lms ) {
$preview_conditions['llms_student_course_enrollment'] = [
'group' => __( 'LMS (Pro+)', 'popup-maker' ),
'name' => __( 'Student Course Enrollment', 'popup-maker' ),
'callback' => '__return_false',
'pro_required' => true,
'pro_tier' => 'pro_plus',
'fields' => [],
'pro_cta' => 'Boost My Course Sales',
'pro_description' => 'Meet students where they are in their learning journey.',
'pro_bullets' => [
'Promote advanced courses to completers',
'Re-engage students who dropped off',
'Target by specific course enrollment',
],
];
$preview_conditions['llms_cart_total'] = [
'group' => __( 'LMS (Pro+)', 'popup-maker' ),
'name' => __( 'LMS Cart Total', 'popup-maker' ),
'callback' => '__return_false',
'pro_required' => true,
'pro_tier' => 'pro_plus',
'fields' => [],
'pro_cta' => 'Boost My Course Sales',
'pro_description' => 'Increase course revenue with targeted cart offers.',
'pro_bullets' => [
'Bundle discount nudges at checkout',
'Upsell memberships to course buyers',
'Target by cart value threshold',
],
];
}
// Append lock indicator to preview condition names for dropdown display.
foreach ( $preview_conditions as $id => &$condition ) {
$condition['name'] .= " \xF0\x9F\x94\x92";
}
unset( $condition );
return array_merge( $conditions, $preview_conditions );
}
/**
* Register locked preview CTA types for the CTA editor type picker.
*
* Injects disabled options into the CTA types array so they appear
* greyed-out in the React SelectControl dropdown.
*
* @since 1.22.0
*
* @param array $cta_types Registered CTA types as arrays.
* @return array Modified CTA types with preview entries.
*/
public static function register_preview_cta_types( $cta_types ) {
$integrations = self::detect_integrations();
$has_ecommerce = ! empty( $integrations['pro_plus']['ecommerce'] );
$has_lms = ! empty( $integrations['pro_plus']['lms'] );
$has_crm = ! empty( $integrations['pro']['crm'] );
$pro_url = \PopupMaker\generate_upgrade_url( 'cta-editor', 'pro-cta-type' );
$pro_plus_url = \PopupMaker\generate_upgrade_url( 'cta-editor', 'pro-plus-cta-type' );
// FluentCRM CTA types (Pro).
if ( $has_crm ) {
$cta_types['fluentcrm_add_tag'] = [
'key' => 'fluentcrm_add_tag',
'label' => 'FluentCRM: Add Tag (Pro)',
'pro_required' => true,
'pro_description' => 'Automatically tag contacts in FluentCRM when visitors interact with your CTAs.',
'pro_cta' => 'Increase My Conversion Rate',
'upgrade_url' => $pro_url,
'fields' => [],
];
$cta_types['fluentcrm_add_to_list'] = [
'key' => 'fluentcrm_add_to_list',
'label' => 'FluentCRM: Add to List (Pro)',
'pro_required' => true,
'pro_description' => 'Add visitors to FluentCRM lists directly from popup CTAs.',
'pro_cta' => 'Increase My Conversion Rate',
'upgrade_url' => $pro_url,
'fields' => [],
];
}
// Ecommerce CTA types (Pro+).
if ( $has_ecommerce ) {
$cta_types['ecom_add_to_cart'] = [
'key' => 'ecom_add_to_cart',
'label' => 'Add to Cart (Pro+)',
'pro_required' => true,
'pro_description' => 'Add products directly to the cart from popup CTAs — works with WooCommerce and Easy Digital Downloads.',
'pro_cta' => 'Boost My Revenue',
'upgrade_url' => $pro_plus_url,
'fields' => [],
];
$cta_types['ecom_apply_discount'] = [
'key' => 'ecom_apply_discount',
'label' => 'Apply Discount Code (Pro+)',
'pro_required' => true,
'pro_description' => 'Auto-apply discount codes when visitors click your CTA — works with WooCommerce and Easy Digital Downloads.',
'pro_cta' => 'Boost My Revenue',
'upgrade_url' => $pro_plus_url,
'fields' => [],
];
}
// LMS CTA types (Pro+).
if ( $has_lms ) {
$cta_types['llms_enroll_course'] = [
'key' => 'llms_enroll_course',
'label' => 'Enroll in Course (Pro+)',
'pro_required' => true,
'pro_description' => 'Enroll students directly from popup CTAs.',
'pro_cta' => 'Boost My Course Sales',
'upgrade_url' => $pro_plus_url,
'fields' => [],
];
$cta_types['llms_enroll_membership'] = [
'key' => 'llms_enroll_membership',
'label' => 'Enroll in Membership (Pro+)',
'pro_required' => true,
'pro_description' => 'Sign up members directly from popup CTAs.',
'pro_cta' => 'Boost My Course Sales',
'upgrade_url' => $pro_plus_url,
'fields' => [],
];
}
return $cta_types;
}
/**
* Render analytics teaser below the popup editor sidebar analytics box.
*
* @since 1.22.0
*
* @param int $popup_id The popup ID.
*/
public static function render_analytics_teaser( $popup_id ) {
$upgrade_url = \PopupMaker\generate_upgrade_url( 'analytics-teaser', 'popup-editor-sidebar' );
/* translators: %s url to product page. */
$message = sprintf( __( 'Track trends over time with <a href="%s" target="_blank" rel="noopener">Pro Analytics</a> — charts, funnels, and revenue attribution.', 'popup-maker' ), esc_url( $upgrade_url ) );
?>
<div class="pum-upgrade-tip" style="font-size:12px;line-height:1.5 !important;">
<img class="pum-upgrade-icon" src="<?php echo esc_url( pum_asset_url( 'images/mark.svg' ) ); ?>" style="height:1.4em;margin-right:6px;" />
<?php echo wp_kses_post( $message ); ?>
</div>
<?php
}
/**
* Add premium preview data to pum_admin_vars for JS consumption.
*
* @since 1.22.0
*
* @param array $vars Admin vars.
* @return array Modified admin vars with premium preview data.
*/
public static function localize_premium_preview_data( $vars ) {
$vars['premium_previews'] = self::get_premium_preview_data();
return $vars;
}
/**
* Get premium preview modal content data.
*
* Returns structured data for each preview feature, consumed by
* premium-previews.js to render upsell modals.
*
* @since 1.22.0
*
* @return array Premium preview data keyed by feature ID.
*/
private static function get_premium_preview_data() {
$data = [
'triggers' => [],
'conditions' => [],
];
// Default CTAs per tier — features can override with pro_cta.
$default_ctas = [
'pro' => 'Increase My Conversion Rate',
'pro_plus' => 'Boost My Revenue',
];
// Build trigger preview data from registered preview triggers.
$all_triggers = \PUM_Triggers::instance()->get_triggers();
foreach ( $all_triggers as $id => $trigger ) {
if ( empty( $trigger['pro_required'] ) ) {
continue;
}
$tier = $trigger['pro_tier'] ?? 'pro';
$data['triggers'][ $id ] = [
'label' => $trigger['name'],
'tier' => $tier,
'description' => $trigger['pro_description'] ?? '',
'bullets' => $trigger['pro_bullets'] ?? [],
'cta' => $trigger['pro_cta'] ?? $default_ctas[ $tier ] ?? $default_ctas['pro'],
'upgrade_url' => \PopupMaker\generate_upgrade_url( 'feature-preview', 'trigger-' . $id ),
];
}
// Build condition preview data from registered preview conditions.
$all_conditions = \PUM_Conditions::instance()->get_conditions();
foreach ( $all_conditions as $id => $condition ) {
if ( empty( $condition['pro_required'] ) ) {
continue;
}
$tier = $condition['pro_tier'] ?? 'pro';
$data['conditions'][ $id ] = [
'label' => $condition['name'],
'group' => $condition['group'],
'tier' => $tier,
'description' => $condition['pro_description'] ?? '',
'bullets' => $condition['pro_bullets'] ?? [],
'cta' => $condition['pro_cta'] ?? $default_ctas[ $tier ] ?? $default_ctas['pro'],
'upgrade_url' => \PopupMaker\generate_upgrade_url( 'feature-preview', 'condition-' . $id ),
];
}
// Marketing copy — not translatable.
$data['all_features_url'] = \PopupMaker\generate_upgrade_url( 'feature-preview', 'see-all-features' );
$data['all_features_text'] = 'See All Pro Features';
$data['I10n'] = [
'pro_feature' => 'Pro',
'pro_plus' => 'Pro+',
];
return $data;
}
public static function display_addon_tabs() {
// Get labels for the Popup and Popup Theme post types.
$popup_labels = (array) get_post_type_labels( get_post_type_object( plugin( 'PostTypes' )->get_type_key( 'popup' ) ) );
$theme_labels = (array) get_post_type_labels( get_post_type_object( plugin( 'PostTypes' )->get_type_key( 'popup_theme' ) ) );
?>
<style>
.wrap h1.wp-heading-inline + a.page-title-action {
display: none;
}
.edit-php.post-type-popup .wrap .nav-tab-wrapper .page-title-action, .edit-php.post-type-popup_theme .wrap .nav-tab-wrapper .page-title-action, .popup_page_pum-extensions .wrap .nav-tab-wrapper .page-title-action {
top: 7px;
margin-left: 5px
}
@media only screen and (min-width: 0px) and (max-width: 783px) {
.edit-php.post-type-popup .wrap .nav-tab-wrapper .page-title-action, .edit-php.post-type-popup_theme .wrap .nav-tab-wrapper .page-title-action, .popup_page_pum-extensions .wrap .nav-tab-wrapper .page-title-action {
display: none !important
}
}
</style>
<nav class="nav-tab-wrapper">
<?php
// Default upgrade tab configuration.
$upgrade_tab = [
'name' => esc_html__( 'Go Pro', 'popup-maker' ),
'url' => admin_url( 'edit.php?post_type=popup&page=pum-settings#go-pro' ),
'class' => 'pum-upgrade-tab pum-upgrade-tab-pro',
];
// Adjust based on license status.
try {
$license_service = \PopupMaker\plugin( 'license' );
$license_status = $license_service->get_license_status();
$license_tier = $license_service->get_license_tier();
if ( 'valid' === $license_status ) {
if ( 'pro_plus' === $license_tier ) {
$upgrade_tab = null; // Pro Plus - hide upgrade tab.
} elseif ( 'pro' === $license_tier ) {
$upgrade_tab['name'] = esc_html__( 'Go Pro+', 'popup-maker' );
$upgrade_tab['class'] = 'pum-upgrade-tab pum-upgrade-tab-pro-plus';
}
}
} catch ( \Exception $e ) { // phpcs:ignore Generic.CodeAnalysis.EmptyStatement.DetectedCatch
// Use default configuration if license service unavailable.
unset( $e ); // Prevent unused variable warning.
}
$tabs = [
'popups' => [
'name' => esc_html( $popup_labels['name'] ),
'url' => admin_url( 'edit.php?post_type=popup' ),
],
'themes' => [
'name' => esc_html( $theme_labels['name'] ),
'url' => admin_url( 'edit.php?post_type=popup_theme' ),
],
];
// Only add upgrade tab if not Pro Plus.
if ( $upgrade_tab ) {
$tabs['integrations'] = $upgrade_tab;
}
$tabs = apply_filters( 'pum_add_ons_tabs', $tabs );
$active_tab = false;
// Calculate which tab is currently active.
// phpcs:disable WordPress.Security.NonceVerification.Recommended
if ( isset( $_GET['page'] ) && 'pum-extensions' === $_GET['page'] ) {
$active_tab = 'integrations';
} elseif ( ! isset( $_GET['page'] ) && isset( $_GET['post_type'] ) ) {
switch ( $_GET['post_type'] ) {
case 'popup':
$active_tab = 'popups';
break;
case 'popup_theme':
$active_tab = 'themes';
break;
}
}
// phpcs:enable WordPress.Security.NonceVerification.Recommended
// Add each tab, marking the current one as active.
foreach ( $tabs as $tab_id => $tab ) {
$active = $active_tab === $tab_id ? ' nav-tab-active' : '';
$extra_class = isset( $tab['class'] ) ? ' ' . esc_attr( $tab['class'] ) : '';
?>
<a href="<?php echo esc_url( $tab['url'] ); ?>" class="nav-tab<?php echo esc_attr( $active . $extra_class ); ?>">
<?php echo esc_html( $tab['name'] ); ?>
</a>
<?php
}
?>
<a href="<?php echo esc_url( admin_url( 'post-new.php?post_type=popup' ) ); ?>" class="page-title-action">
<?php echo esc_html( $popup_labels['add_new_item'] ); ?>
</a>
<a href="<?php echo esc_url( admin_url( 'post-new.php?post_type=popup_theme' ) ); ?>" class="page-title-action">
<?php echo esc_html( $theme_labels['add_new_item'] ); ?>
</a>
</nav>
<?php
}
}